Personal practice. Professional perspective.

I’m Brent Baenen, the designer behind Brandsformed. I work directly with businesses to create thoughtful logos and identity systems that feel right for the brand and work wherever they need to show up.

I bring years of professional design experience to a personal, collaborative process. You’ll work directly with me from start to finish, with no handoffs to an account manager or another designer.

I focus on more than the logo. The goal is to build a cohesive identity that gives your business a consistent visual foundation and room to grow.